Content writers may not always have the knowledge of SEO best practices.
This is understandable, as content creation is a complex craft that requires an eye for detail and the ability to create compelling copy.
As someone who has worked in SEO for many years, I have seen countless content pieces that always require tweaks, edits, or outright rewrites in order to make them more effective.
Some of the most common mistakes I come across include:
- Not understanding the target audience
- Not using keywords effectively
- Not including internal and external links
- Writing too much fluff and not enough substance
- Neglecting to optimize for SEO
- Absence of calls-to-action
And some of them even just rewrite from competitors site without adding anything new or interesting.
This can lead to;
- Plagiarism
- Stale content
- Poor user experience
I’m sure many of you have faced similar challenges.
If you lack a consistent writer who can understand your feedback and make necessary changes, the situation can become even more stressful.
Not to mention with the rise of content automation, you will be left wondering whether your writer is genuinely crafting content or merely generating it using AI.
If you’re concerned about your writers using AI-generated content, check out Originialy.ai. -> a highly accurate AI content detection tool.
Unfortunately, dealing with such situations can lead to increased workload, higher costs, and the inability to meet objectives, whether you’re an agency or a client.
I’ve found that the best content creators are those who understand SEO to the core.
They know
- how to properly research topics,
- figure out search intent,
- understand the competition, and
- create a great content structure with optimized headers.
Plus, they know
- how to incorporate natural keywords,
- explore existing blog posts to add relevant internal links,
- link to relevant sources that add value to the reader,
- provide a clear call-to-action to drive conversions and more importantly
- create content with a purpose.
In my opinion, SEO must be at the forefront of any content creation process.
A great content creator should be able to put themselves in your reader’s shoes and create content that speaks to them.
Content creation is a skill, and it takes time and practice to get it right.
If you want your content to stand out, make sure you work with writers who understand the power of SEO.
It’s worth the effort and will pay off in the long run.
I’ve been creating SEO-optimized content for years now, and I can tell you that the best content is created when SEO is at the heart of it.
If you want to maximize the impact of your content and reduce your workload, make sure you hire SEO-savvy content creators.
With a small team of experienced content creators with SEO knowledge, our content have helped dozens of businesses improve keyword rankings and drive more organic traffic.
My team and I take the time to understand our client’s needs, industry trends, and target audiences to create SEO-friendly content that clicks.
If you need help crafting great content with SEO in mind, I’d love to hear from you.